Scaling Design Teams that ship faster, delight users and deliver proven ROI

But don't take my word for it. See the proof in my work for private and public sector, B2B, B2C, FMCG and SaaS organisations

But don't take my word for it. See the proof in my work for private and public sector, B2B, B2C, FMCG and SaaS organisations

Success Stories

Telstra Health / NHS - Healthcare (B2B / SaaS)

VaxApp: Using Iterative Design to help the NHS fight COVID faster

7x Planned User Adoption • 300,000+ Vaccinations Registered • 30% Reduction in Task Time over 4 Campaigns

Full Case Study

Telstra Health / NHS - Healthcare (B2B / SaaS)

How Heuristics resuscitated Dr Foster's Healthcare Analytics Portal

Enhanced Brand Perception • Improved User Experience • Unlocked Business Potential

Full Case Study

Domestic & General - Insurance / FinTech (B2C)

From Watchdog to Web Chat: D&G's Surge for Service Evolution

10,000 Customer Queries Handled • 93% Handled Rate • Proven Channel Concept

Full Case Study

Making Healthcare more Human-Centred

For 15+ years, I've been driven by a simple philosophy: Be Intentional. Be Purposeful. Be Decisive.


From creating brand identities for household names like Heineken and University of Nottingham to complex UX strategies for healthcare giants like Telstra Health UK, I thrive on leading design that makes a real difference.


Whether it's scaling design teams, building NHS-recognised products like VaxApp, or increasing visitor revenue by 75% through inclusive design, I bridge the gap between user needs and business goals.


Ready to explore how I can drive impactful design leadership for your organisation?

Learn more

© 2025 Michael J. Preston

Matlock, Derbyshire UK