Design Force Multiplier

Design Force Multiplier

Design Force Multiplier

Scaling Design Teams that ship faster, delight users and deliver proven ROI

Trusted by private, public, B2B, B2C and SaaS companies worldwide:

My approach is simple.

My approach is simple.

Great design leadership isn't complicated. It's a disciplined focus on three core principles:

Be Intentional

Every decision is deliberate, grounded in data and a clear understanding of business objectives. No guesswork.

Be Purposeful

Every effort is aimed at solving real problems, creating meaningful experiences, and delivering measurable impact.

Be Decisive

Every project is driven forward with clarity and momentum, turning strategy into tangible results, fast.

Explore my full approach

What I bring to the table

What I bring to the table

Strategic Architecture

I build the operational frameworks, from design systems to maturity models, that enable design functions to scale with quality and confidence.

The Player-Coach

I lead from the front, mentoring teams to achieve 100% satisfaction while personally solving the gnarliest design challenges.

Commercial Acumen

With a 15-year foundation in business forecasting, I connect design to the metrics that matter: revenue, ROI, and market growth.

Telstra Health / NHS - Healthcare (B2B / SaaS)

VaxApp: Using Iterative Design to help the NHS fight COVID faster

7x Planned User Adoption • 300,000+ Vaccinations Registered • 30% Reduction in Task Time over 4 Campaigns

Full Case Study

Telstra Health / NHS - Healthcare (B2B / SaaS)

How Heuristics resuscitated Dr Foster's Healthcare Analytics Portal

Enhanced Brand Perception • Improved User Experience • Unlocked Business Potential

Full Case Study

Domestic & General - Insurance / FinTech (B2C)

From Watchdog to Web Chat: D&G's Surge for Service Evolution

10,000 Customer Queries Handled • 93% Handled Rate • Proven Channel Concept

Full Case Study

© 2025 Michael J. Preston

Matlock, Derbyshire UK