Design Force Multiplier
Design Force Multiplier
Design Force Multiplier
Scaling Design Teams that ship faster, delight users and deliver proven ROI…
Telstra Health / NHS - Healthcare (B2B / SaaS)
VaxApp: Using Iterative Design to help the NHS fight COVID faster
7x Planned User Adoption • 300,000+ Vaccinations Registered • 30% Reduction in Task Time over 4 Campaigns
Read the Case Study
Telstra Health / Dr Foster / NHS - Healthcare (B2B / SaaS)
How Heuristics resuscitated Dr Foster's Healthcare Analytics Portal
Enhanced Brand Perception • Improved User Experience • Unlocked Business Potential
Read the Case Study
Domestic and General - Insurance / FinTech (B2C)
From Watchdog to Web Chat: D&G's Surge for Service Evolution
10,000 Customer Queries Handled • 93% Handled Rate • Proven Channel Concept
Read the Case Study
Trusted by private, public, B2B, B2C and SaaS companies worldwide:
My approach is simple.
My approach is simple.
Great design leadership isn't complicated. It's a disciplined focus on three core principles:
Be Intentional
Every decision is deliberate, grounded in data and a clear understanding of business objectives. No guesswork.
Be Purposeful
Every effort is aimed at solving real problems, creating meaningful experiences, and delivering measurable impact.
Be Decisive
Every project is driven forward with clarity and momentum, turning strategy into tangible results, fast.
Explore my full approach
What I bring to the table
What I bring to the table
Strategic Architecture
I build the operational frameworks, from design systems to maturity models, that enable design functions to scale with quality and confidence.
The Player-Coach
I lead from the front, mentoring teams to achieve 100% satisfaction while personally solving the gnarliest design challenges.
Commercial Acumen
With a 15-year foundation in business forecasting, I connect design to the metrics that matter: revenue, ROI, and market growth.
Telstra Health / NHS - Healthcare (B2B / SaaS)
VaxApp: Using Iterative Design to help the NHS fight COVID faster
7x Planned User Adoption • 300,000+ Vaccinations Registered • 30% Reduction in Task Time over 4 Campaigns
Full Case Study
Telstra Health / NHS - Healthcare (B2B / SaaS)
How Heuristics resuscitated Dr Foster's Healthcare Analytics Portal
Enhanced Brand Perception • Improved User Experience • Unlocked Business Potential
Full Case Study
Domestic & General - Insurance / FinTech (B2C)
From Watchdog to Web Chat: D&G's Surge for Service Evolution
10,000 Customer Queries Handled • 93% Handled Rate • Proven Channel Concept
Full Case Study
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
© 2025 Michael J. Preston
Matlock, Derbyshire UK